The Marketing Machine Continues Growing in Down Economy, Launches New Website
(Morrisville, N.C.) The Triangle’s leader in effective and innovative corporate branding and customer communication, The Marketing Machine, has launched a new website to fully showcase the growing firm’s personality and expertise as a full-service marketing and advertising agency. Visitors to www.theMmachine.com can view an interactive portfolio of graphic design projects, direct mail and email marketing pieces, and multi-channel advertising campaigns as well as learn about the company’s services and read client testimonials.
Bucking the trend of agencies downsizing in a difficult economy, The Marketing Machine doubled its business twice in the last year, growing organically into an eight-person operation servicing over 100 clients in a multitude of industries.
“Launching the new website is like running across one finish line and starting another race,” Paul Spinak, company president, said, adding, “It marks our transition from a small startup 12 years ago to a valued member of the Triangle business community with staying power.”
The firm has made long-term investments in staffing, software, hardware, and facility upgrades in recent years, as well as adding a print services division -- Second Gear Printing & Promotions -- to provide short-run digital printing, long-run offset printing, customized promotional and apparel products, signage, and trade show display services.
Increasing client demand drove the investments, Spinak said, pointing out that virtually all of The Marketing Machine’s new business growth has come from referrals.
“We don’t put anyone in a box and force stuff down their throat; everything we do is customized to the client’s needs,” Spinak said, adding, “Successful businesspeople respond to that; they want to know there’s something behind the invoices.”
According to Spinak, The Marketing Machine takes a layered approach toward building a strong client brand through thoughtful, professional relationship marketing to reach new and existing customers. Balancing the three pillars of marketing, advertising, and public relations, the firm works with clients to determine needs and goals, taking into account budget considerations and short- and long-term priorities when building outreach campaigns.
“When times are tough, businesses have to do more to attract customers in the most cost-effective way possible,” he said, adding, “And perhaps more importantly, they need to find ways to keep the customers they have.”
The Marketing Machine’s approach has led to a history of success with small brick and mortar businesses like restaurants, retail, and professional service providers, in addition to larger industry-specific clients like engineering firms and software manufacturers. Business owners, office managers, and marketing coordinators have come to the firm for help with branding, logos, website design, letterhead, tradeshow materials, corporate collateral, email marketing, commercial products, logo apparel, and brochures, as well as for help with intricate business development campaigns.
For more information on The Marketing Machine, visit www.theMmachine.com.
About The Marketing Machine
The Marketing Machine is the Triangle’s leader in effective and innovative corporate branding and customer communication, providing full-service marketing, advertising, and public relations to businesses of all shapes and sizes. The firm’s print services division, Second Gear Printing & Promotions, offers short-run digital printing, long-run offset printing, customized promotional and apparel products, signage, and trade show display services. The Marketing Machine is conveniently located minutes from RDU and RTP, and is a proud member of the Morrisville Chamber of Commerce. For more information, visit www.theMmachine.com.