Media Partners, Inc. (MPI) Launches into February 2013 Sweeps With Seven Television Stations
Raleigh, N.C. (January 31, 2013)– Strategic media marketing agency, Media Partners, Inc. (MPI) launches into February 2013 Sweeps today with seven television stations in North Carolina, Tennessee and Virginia.
February sweeps are January 31st – February 27th. During this 4-week time period television stations are “measured” for audience strength.
“We’re excited that MPI continues to grow this segment of our business. We have developed a real expertise in the television market and stations appreciate what we bring to the table” said Sal Conino, partner at MPI.
MPI’s television stations are WBXX-TV (CW) in Knoxville, TN, WLFL-TV (CW) in Raleigh, NC, WRDC-TV (My Network) in Raleigh, NC and WSET-TV (ABC) in Lynchburg, VA. The newest station group for MPI is in Tri-Cities, TN; WCYB-TV (NBC), WCYB-TV2 (CW) and WEMT-TV (FOX).
‘While Prime Time is the area where we see the greatest number of viewers for the shows that we market, it’s exciting to influence daytime, fringe and prime access day-parts with co-op friendly shows like: The Big Bang Theory, Rachael Ray, Katie, Dr. Oz, Live with Kelly & Michael, House of Payne, Judge Joe Brown and Entertainment Tonight…to name just a few,’ said Nancy Bono, partner at MPI.
About Media Partners, Inc. (MPI)
Founded in 2000, Media Partners, Inc. is a media marketing agency offering mindful strategies, results-based creative and smart media solutions. Located in Raleigh, North Carolina, MPI is a media company that understands marketing, not a marketing company that tries to understand media. To learn more about MPI and mindfulmediamarketing, visit www.mediapartners-inc.comor call (919) 781-0433.
Media Contact:Sal Conino
Media Partners, Inc.