The Marketing Machine Performs Extreme Brand Makeover on Blue Ridge Ob/Gyn
RALEIGH, N.C. – Innovative creative services agency The Marketing Machine (theMmachine.com) is helping a leading obstetrics and gynecological care provider reach more Triangle patients and build a healthier community through a comprehensive rebranding effort.
The agency has been working with Blue Ridge Ob/Gyn on a complete makeover to better communicate their advanced medical services and expertise to a changing clientele.
"Health care continues to be a major issue across the country with sophisticated consumers looking for providers that offer both cutting-edge technology and compassionate care, all while navigating huge changes in coverage," said Paul Spinak, president of The Marketing Machine (TMM).
Blue Ridge Ob/Gyn branding was no longer consistent with the progressive medical services available to patients, including surgery using the robotic daVinci(TM) Surgical System. TMM worked closely with Practice Administrator Pam Scherer to identify the unique values the practice brings to patient care. The agency used these to create a new brand positioning statement to help guide both external and internal activities, as well as a complete brand package including a new logo, collateral and identity materials such as business cards and note cards.
To help increase awareness among both long-time residents and those new to the greater Wake County area, the agency developed a comprehensive print ad campaign, and has also implemented a targeted direct mail effort.
With more patients going online to look at new providers and specialists, TMM got Blue Ridge Ob/Gyn started on search engine optimization (SEO) and assisted the practice in further improvements to its website, including visual graphics and messaging. Continuing to serve in a consulting role, the agency is now working to develop a 2013 budget for advertising and marketing to support outreach efforts.
"The Marketing Machine is helping us stay in front of patients to communicate important information in the midst of continuing changes in the health care industry, and get in front of future patients to showcase our strengths in dealing with women's health issues," Scherer said.
The Blue Ridge Ob/Gyn rebranding effort was designed to connect the practice with their current and future patients, engaging with them to communicate clearly and effectively in support of operational and business development goals. TMM approached the rebranding and business development process using its proven effective model of create|innovate|strategize|execute—a model that, in this case, enabled them to develop a unique brand and supporting materials that blend a sales-driven purpose with deep respect for women's health issues. The result has been very positive: steady practice growth.
For more information about The Marketing Machine visit www.theMmachine.com.
About The Marketing Machine
The Marketing Machine is your go-to partner for comprehensive branding, marketing expertise and strategy, campaign planning, project management and graphic design solutions. We are an innovative creative services agency specializing in helping our customers grow their business, whether it’s a company getting serious about their marketing or high-profile nonprofit or corporation whose MarCom staff is wearing too many hats and needs a reliable partner. The Marketing Machine boasts years of experience and expertise working with business owners, C-level executives, and marketing directors as an outsourced member of their internal team, enabling TMM to address every project with open communication and a focus on professionalism. Our creativity-friendly business structure and location in the heart of the action in downtown Raleigh help create an environment of excitement and innovation in our team that is passed along to our clients in the work that we do. Learn more about how you can start building and maintaining a strong brand at www.theMmachine.com.