SPARKcon -- My BIG Fat Secret…idea and fun rolled into one
Global Marketing Firm Sponsors Breadcrumb Campaign
My BIG Fat Secret…idea and fun rolled into one
Known for their pragmatic market approaches, Sleddogg Marketing Management is proud to step out of its structured reputation and into an open-source environment by sponsoring Raleigh’s seventh annual SPARKcon! A four-day celebration of the creativity of the Triangle community, SPARKcon focuses on local cultural richness through an open-source approach to diversity, collaboration and cross pollination. This grass-roots “by the people for the people” type of event is coming to Raleigh, NC September 13 – 16, 2012.
SPARKcon can be described as a “creative potluck” of SPARKs – creative themes such as art, music, film, fashion, ideas, etc. Funding comes from participants’ pockets and the pockets of others excited to support local creativity. “The ideas and showcases come from inspired people,” shared organizer Cyn Macgregor. “These are people who have the ingenuity to say What if…?”
Sleddogg and Cyn Macgregor’s design agency, Cynergie Studio have teamed up to help add an element of Idea and a layer of fun by sponsoring an IdeasSPARK event -- My BIG Fat Secret (MBFS), a way for SPARKcon participants to create art together. MBFSare post cards (scattered throughout downtown Raleigh), which have an area for participants to write their anonymous secrets. They are then gathered to form a mural, and displayed as one large art installation.
“When Cyn approached me for sponsorship it reminded me of a breadcrumb campaign I was involved in during the Olympic Torch Relay in Argentina,” said Sleddogg’s Lea-Ann W. Berst. “What a wonderful way to grab attention and get people directly involved in the event!”
Each year, SPARKcon has over 50 organizers, hundreds of local talents are showcased, hundreds of volunteers helping behind the scenes, and thousands of attendees. All of these people equal SPARKcon. For more about SPARKcon and its creative potluck of SPARKS, please visit:www.sparkcon.com.
About Sleddogg Marketing Management: Sleddogg is a marketing management consulting firm that helps businesses identify strategic options and customer-valued solutions for their products and services. They work with businesses from many industries, with a strong focus on providing a more sophisticated, aggressive and focused marketing approach. For more information, please visit http://www.sleddogg.com
About Cynergie Studio: Cynergie Studio ( www.cynergiestudio.com ) is a Raleigh based graphic design and marketing firm that specializes in website development, book covers, illustration, and social media marketing. Cyn Macgregor is also the Raleigh City Manager at PechaKucha Night Raleigh. PechaKucha Night Vol.12 is taking place during SPARKcon 2012 on Friday, September 14th, show 6:40p / doors open at 5:40p) at the Architect Bar and Social House – 108 E Hargett St. Raleigh. This is a free event.