It’s Good to Be Bad!

Raleigh, NC (June 5, 2012)– Hospice of Wake County’s black-tie benefit, Big Bad Ball, celebrates its eleventh anniversary with a new theme in 2012.  Sal Conino, partner at Media Partners, Inc., agency of record for Hospice of Wake County, announced the theme for 2012 as A Sophisticated Soiree, Where It’s Good To Be Bad.

The Big Bad Ball is an annual fundraiser for Hospice of Wake County and is presented by The Capital City Club’s Young Executives.  This year’s ball is scheduled for Saturday, September 29, from 7 PM until 1 AM at the Capital City Club in downtown Raleigh.

The theme builds on the benefit’s previous history of outstanding music, food, and fun associated with a glittering gala, all with the purpose of raising much-needed money for services provided by Hospice of Wake County to patients and families in Wake and surrounding areas facing life-altering health crises.  Over the past ten years, the Big Bad Ball has raised more than $1 million dollars.  Last year, the funds raised from the event provided over 630 days of patient care for those who might otherwise not be able to afford medical treatment.

“When we were asked to first come up with the look and feel for the Big Bad Ball three years ago, we were delighted,” said Nancy Bono, Partner at MPI.  “The opportunity each year to assist in this worthy cause thrills MPI, and we’re looking forward to bringing the theme and associated marketing materials to the public.”

Conino added, “Last year, the tenth anniversary, was huge, but we want each year to build on and be bigger…and “badder”…than the previous ball.  A “soiree” is a gathering, a get-together, a rendezvous.  This depicted a brilliant setting for raising money.”

About the Big Bad Ball

Presented by The Capital City Club’s Young Executives, the Big Bad Ball is an annual black-tie gala benefitting Hospice of Wake County.  The events raises funds to support Hospice of Wake County’s Benevolent Care Program and Horizon’s Grief Center, providing necessary end-of-life care for terminally ill patients and their families.   To learn more about the Big Bad Ball, please visit http://www.bigbadball.comor call Hospice of Wake County at 919.828.0890.

About Hospice of Wake County

Your community hospice since 1979, Hospice of Wake County provides physical, emotional, and spiritual care to those living with advanced illness, their caregivers, and those who have lost a loved one, regardless of age, race, religion, or financial circumstances.  Service areas include Wake, Durham, Johnston, Franklin, Harnett, Lee, and Sampson counties.  Guided by community-based boards of directors and trustees, and supported by a dedicated professional staff, Hospice of Wake County provides compassionate hospice care allowing patients to enjoy their lives to the fullest.  For more information, call 919.828.0890 or visit www.hospiceofwake.org.

About Media Partners, Inc. (MPI)

Founded in 2000, Media Partners, Inc. is a media marketing agency offering inspired strategies, results-based creative work, and smart media solutions.  Located in Raleigh, NC, MPI exhibits strong core capabilities in healthcare, education, retail, and media, specifically offering marketing support to a number of broadcast outlets in North Carolina and Virginia.  MPI blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking.  For more about MPI and mindfulmediamarketing, visit www.mediapartners-inc.comor call 919.781.0433.

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